Insights

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This article covers the definitions of user research and usability testing, the difference between them, and why both are important to successful website design projects.

When starting a digital design project, there’s one question that should be at the forefront of your mind – how will we measure success? Yet many organizations start a major design or UX project – a website redesign, a brand refresh, a new venture – without seriously considering this question. Whether they think the outcome

Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in

Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design.

I have been thinking a lot about Mental Models lately — or rather, why it is so hard to change them. My husband and I recently had our first child and she wouldn’t drink cold bottles. Every time we prepared to go out we had to get together our bottle warming system. We would make

In many ways, Process is the currency on which designers trade. The ability to tell the story of how you arrived at a particular design solution is every bit as important as any one design deliverable itself. The ability to articulate how we’re going to turn a potential client’s great idea into a functional, valuable

If you design and build websites, you probably feel confident using typefaces. However, when it comes to choosing typefaces, you may have trouble knowing where to look and what to look for. As Associate Design Director at ExpandTheRoom, I design digital products for a variety of brands, from small non-profits to large publishing companies. Part

In July of 2015, ExpandTheRoom kicked off a massive design project for a large, multinational travel IT company that provides a variety of products and services to airlines around the world. We collaborated with them to redesign their consumer-facing flight reservation system (what you would find at an airline’s homepage) and a similar booking system