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Oysters played a vital role in the local marine ecosystem, filtering water and providing a habitat for other species. Today, oysters are nearly extinct in New York waters due to overharvesting and pollution. The Billion Oyster Project's mission is to reintroduce live oysters into the harbor, which, in time, will lead to cleaner water and greater biodiversity.</p>"},{"__typename":"WpCoreParagraphBlock","blockName":"WpCoreParagraphBlock","saveContent":"<p>First, we visited BOP on Governors Island in New York Harbor to learn more about their mission and unique challenges. After gathering information from their team of marine biologists, educators, students, and volunteers, we did a deep dive (pun intended) to explore the possibilities for their identity.<img alt=\"ExpandTheRoom's early logo design sketches\" src=\"https://expandtheroom.com/wp-content/themes/etr/assets/img/case-studies/bop/image01.jpg\" class=\"wide\"></p>"},{"__typename":"WpCoreParagraphBlock","blockName":"WpCoreParagraphBlock","saveContent":"<p>Our early sketches of the logo explored different visual styles based on themes of water, the oyster, and the shield.<img alt=\"The final BOP logo and color palette\" src=\"https://expandtheroom.com/wp-content/themes/etr/assets/img/case-studies/bop/image02.jpg\" class=\"wide\"></p>"},{"__typename":"WpCoreParagraphBlock","blockName":"WpCoreParagraphBlock","saveContent":"<p>The final logo, supporting brand elements, color palette, and typefaces.</p>"},{"__typename":"WpCoreParagraphBlock","blockName":"WpCoreParagraphBlock","saveContent":"<p>The identity is built on a bold logo that incorporates historical typography, vibrant color, and the symbol of a shield. After arriving at a logo and supporting brand elements, we began a series of sprints to architect, design, and develop a responsive site. The end result was a powerful toolkit that has allowed BOP to continue their mission of restoration and education.<img alt=\"BOP's branding featured at their yearly fundraising event\" src=\"https://expandtheroom.com/wp-content/themes/etr/assets/img/case-studies/bop/image03.jpg\" class=\"wide\"></p>"},{"__typename":"WpCoreImageBlock","blockName":"WpCoreImageBlock","saveContent":"<figure class=\"wp-block-image wide\"><img src=\"https://expandtheroom.com/wp-content/themes/etr/assets/img/case-studies/bop/image04.jpg\" alt=\"Billion Oyster Project's home page design example\"/></figure>","attributes":{"__typename":"WpCoreImageBlockAttributes","alt":"Billion Oyster Project's home page design example","caption":"","className":"wide","height":0,"url":"https://expandtheroom.com/wp-content/themes/etr/assets/img/case-studies/bop/image04.jpg","width":0}}]},"moreStories":{"nodes":[{"title":"Success Story","uri":"/success-stories/success-story/","featuredImage":null,"acfSuccessStory":{"cardStats":null,"taglineShort":"Success Story Test","cardLogo":null}},{"title":"SkyTrak","uri":"/success-stories/skytrak/","featuredImage":{"node":{"altText":"Image of the SKYTRAK User Interface","mediaItemUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature.jpg","srcSet":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-300x169.jpg 300w, https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1024x576.jpg 1024w, https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-768x432.jpg 768w, https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1536x864.jpg 1536w, https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature.jpg 1920w, https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1012x570.jpg 1012w, https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-600x338.jpg 600w","mediaDetails":{"width":1920,"height":1080,"sizes":[{"name":"medium","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-300x169.jpg","width":"300","height":"169"},{"name":"large","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1024x576.jpg","width":"1024","height":"576"},{"name":"thumbnail","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-150x150.jpg","width":"150","height":"150"},{"name":"medium_large","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-768x432.jpg","width":"768","height":"432"},{"name":"1536x1536","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1536x864.jpg","width":"1536","height":"864"},{"name":"rect-large","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1920x1080.jpg","width":"1920","height":"1080"},{"name":"rect-medium","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1012x570.jpg","width":"1012","height":"570"},{"name":"post-feature","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1410x640.jpg","width":"1410","height":"640"},{"name":"post-feature-lg","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-1536x864.jpg","width":"1536","height":"864"},{"name":"square-small","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-120x120.jpg","width":"120","height":"120"},{"name":"content-card","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-600x338.jpg","width":"600","height":"338"},{"name":"rect-small","sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/skytrak-feature-240x180.jpg","width":"240","height":"180"}]}}},"acfSuccessStory":{"cardStats":[{"text":"shots uploaded","number":"45 MM"},{"text":"Golf Digest 'Best in Golf' award winner","number":"2x"}],"taglineShort":"Virtual Golf Simulator","cardLogo":{"sourceUrl":"https://etrdev2.wpengine.com/wp-content/uploads/2020/09/SkyTrak-logo.svg","altText":"SkyTrak logo"}}}]}},"pageContext":{"type":"allWpSuccessStory","id":"cG9zdDoyNzE1","uri":"/success-stories/billion-oyster-project/","pageTemplate":"","seo":{"canonical":"","metaRobotsNofollow":"follow","metaRobotsNoindex":"noindex"}}},"staticQueryHashes":["465837827","573795242"]}